Remind people just how convenient gift cards are Studies have shown that consumers tend to spend beyond the original value of the gift card when they redeem it, so you could still turn a profit even if you sell your cards at a slightly lower rate. This isn’t necessarily an unprofitable move. You could, for example, sell $30 gift cards for $25. Still having trouble moving gift cards off the shelves? Consider tacking on a limited-time discount on your cards. If you need inspiration, head over to Pinterest and check out all the creative things that you can try when packing your cards. There are plenty of inexpensive DIY methods that can do the trick. You don’t have to invest in fancy materials to make your cards presentable. Try to follow the same route in your gift card efforts. Every gift card purchased from them comes in a special compact mirror and is placed inside a classy paper bag complete with a nice red ribbon. One of our favorite examples of gift card packaging comes from Sephora. Remember that people are incredibly busy this time of the year, so if you could make the cards look very presentable without any effort on their part, you’ll earn extra points in their book. Presentation is key when it comes to gift cards, and during the holiday season, how the cards are packaged can actually be a make or break factor in consumers’ purchase decisions. If you’re offering physical cards, you could still help them customize their purchase by printing out personalized gift certificates or letting shoppers customize the gift packaging. This is a great example that you can apply even if you’re not selling eGift cards yet. Since these cards can sometimes feel impersonal, allowing shoppers to add their unique touch to their gift cards could be just the nudge they need to complete the purchase.Īt Williams-Sonoma, for example, shoppers who purchase digital gift cards can upload a photo of their choice and use that as their gift card design. One thing you could do is give customers points or rewards for their gift card purchase, and then invite them to gain more points or redeem their earned loyalty on their next visit.Ĭustomization can be a great hook for selling gift cards. Not offering reloadable gift cards? Bring up your loyalty program anyway. Users can just register their card online, and they can reload the card and use it to get perks. Every Starbucks card doubles an invitation to the coffee shop’s rewards program. One company that does this really well is Starbucks. Doing so could help you hit two birds with one stone: you get to increase gift card sales while capturing customer information and increasing the chances of repeat visits. A common tactic is to invite customers to your loyalty program when they purchase gift cards. If you have a rewards program, find ways to make your loyalty efforts and gift cards work together. See if you can do something similar in your business. The retailer is implementing an initiative wherein 2% of gift card sales are donated to nonprofit organizations such as CARE or Communities in Schools. In addition, when presented with comparable price and quality, 91% of consumers are likely to switch to brands that are aligned with a good cause. Research has shown that 87% of shoppers consider corporate social responsibility in their purchase decisions. Consumers are more inclined to purchase from companies that take part in philanthropic efforts. In addition helping the less fortunate, this move could also increase gift card sales. If you’re planning to give back this holiday season, consider donating a portion of your gift card sales to charity. Incentivize shoppers through philanthropy.Ī good way to incentivize shoppers is to show them that their money is going towards a good cause.
#Holiday gift cards 2015 how to
Need help on how to do this? Here are a few ideas on giving customers that extra push they need to purchase gift cards from you: Differentiating your gift cards and winning over shoppers can be a bit more challenging, so you have to be creative with how you market them. However, given that we’re approaching the busiest shopping time of the year, you likely have plenty of competitors in the gift card department. Thanks to their convenience and versatility, gift cards are consistently ranked as one of the top things that people give and would like to receive during the holidays. It’s not usually difficult to convince people buy gift cards.
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